I am Yalda Hakim's dedicated digital and social producer. I look after all of her social channels (Instagram, X, and TikTok) and am respnsbile for posting on them and creating content with her. I pitch, script, and edit all videos seen on her pages. I have grown her digital footprint across all of her accounts. I am trying to experiment with ways Sky can improve its digital ouptut. 

I have started Yalda a TikTok account from scratch to boost her digital profile. View count and followers are growing monthly. The posts are geared towards a TikTok audience - snappy, with overlay and graphics, and catering to a younger audience. 

I am developing Yalda's vertical/digital first content on Instagram. Developing content around issues where she is seen to have authority and legitimacy. For example, she is at the forefront of higlighting the worsening status of women and girls in Afghanistan.  I will help script and produce these videos. These posts have gained considerable traction. See example on the right.

I am developing Yalda's voice on X, separate from just reposting clips from her evening show. This includes a regular 'my thoughts on...' post where she gives more personal analysis. These videos get far better engagement than reposts of clips of the show. I help script and create these posts.